Tikanga Value

Maori Values in ORA

There are five core Te Ao Māori values that defines our company culture. They are relevant to our workplace behaviours and attitudes and help us to develop a culture we can create trust, support and encouragement for the people that belong to our company and the people we are connected to through our business.


Manaaki tanga

For Māori, it is important that we show humility and understand no one is higher than another as people, although we understand that there are roles and responsibilities that require a higher level of competency and experience. The the higher management levels need to support the whole team, help them to achieve their work results and continually encourage and support their achievements. When we win, we all with together.


Whaka whanau nga tanga

Whakawhanaungatanga reaches beyond whakapapa relationships and includes non-related people (business partners and other connected staff) who have developed relationships like family. This involves us as shareholders and as one family. It involves taking responsibility for one another and including others in the overall kaupapa.


Wairua tanga

It is believed and valued that there is a spiritual and physical being held together by a mauri – a unique life force or life energy that everyone and everything has. Here we can demonstrate aroha, patience, understanding in our company from one to another. This supports the individual staff member to remain positive, focus on their mahi and know they are a team. It also supports individuals to grow as a person, strengthen weaknesses they have identified in their personality that may impact on others and grow their own ability and confidence to communicate with others, leaving that person in tact whilst also being able to support their work goals and tasks.



Auahatanga relates to creativity and is used to represent entrepreneurial behaviours, which are the actions individuals take to create or innovate.

Creativity and ingenuity are at the heart of Te Ao Māori. The use of auahatanga has continued to characterise Māori, especially with the arrival of Europeans, where Māori formed creative alliances in order to provide benefits to iwi.



Kaitiakitanga involves preserving, protecting and sheltering – relating to environmental issues and the guardianship / preservation of traditional knowledge for the benefit of future generations. Consequences are severe when the responsibility of kaitiakitanga is not taken. Whakamana translates as ‘to enhance and give power and authority to someone or something’, and tangata translates as ‘people’.


‘He aha te mea nui o Te Ao? He tangata! He tangata! He tangata!’

(What is the most important thing in the world?
It is people!, people, people).